New Holland Trade Center Unveiled at World Dairy Expo

Madison, WI. (October 3, 2012) - The New Holland Trade Center, a newly expanded indoor exhibit space at the World Dairy Expo in Madison, Wisconsin, was unveiled as the world's largest dairy event opened its gates to thousands of dairy enthusiasts.

The new 26,000 square foot New Holland Trade Center offers additional indoor display space to accommodate exhibitors showcasing the latest cutting-edge equipment, research and services in the dairy industry.

"As the industry leader in hay and forage equipment, we're excited to sponsor this new display area at the World Dairy Expo," says Abe Hughes, New Holland Vice President, North America. "It's one more way for us to demonstrate New Holland's continuing commitment to dairy producers who have long counted on New Holland equipment to put up high quality hay and forage."

In addition to sponsoring the Trade Center, New Holland displayed the company's latest innovative hay and forage equipment, including the new BigBaler and new FR Series self-propelled forage harvesters. The BigBaler, the next generation of big square balers, sets the benchmark for baling performance with up to a 20% increase in capacity and up to 5% denser balers. The new FR Series harvesters continue New Holland's legacy of industry-leading chopping quality and performance with significantly improved capacity and operator comfort and control.

The World Dairy Expo is recognized as the largest dairy-focused event in the world. Dairy producers from around the globe are invited to attend the event that includes elite dairy cattle shows, Expo Seminars, Virtual Farm Tours, youth competition, contests and over 800 exhibiting trade show companies featuring the latest products, research and service. The 2012 World Dairy Expo theme is "Market Fresh". The event is held October 2 through October 6 at the Alliant Energy Center in Madison, Wisconsin.